In "We Hate to Say We Saw it Coming" news, plus size retailer Avenue announced last month they are closing all of their retail stores.
The retail apocalypse is taking no prisoners and plus size brands are getting hit hard. As full figured fashion slowly becomes more mainstream, previously established brands that are unable to keep up with the trends are being left behind. Thanks to social media, gone are the days when a brand could offer a few slogan tees in extended sizes and still be profitable.
The liquidation is already underway with the brand offering 30-50% off the lowest marked price both in stores and online. To find an Avenue location near you click here.
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